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About

The portfolio of Isaac Martin, a multidisciplinary designer. Currently Design Lead at Razorfish.

Experience
Colophon
Patrón Tequila

Guide

Web | Concept, Design, Art Dir.

Leading into the holidays, we worked with Patrón to create a tasteful gift guide. We developed four archetypes, capturing a range of personalities and palates. Each archetype was paired with a recommended tequila and suitable cocktail. Folks could quickly and easily identify the perfect gift, while also allowing for a leisurely scroll through editorial content.

I was able to help with the overall concept, define the archetypes, plan and art direct the photo/video shoot. While that was all going on, I solo designed the site/experience.

Gift Guide
Landing Page
Archetype 01
Archetype 02
Archetype 03
Archetype 04
Archetype
Detail Page
Menu
Video Player