Leading into the holidays, we worked with Patrón to create a tasteful gift guide. We developed four archetypes, capturing a range of personalities and palates. Each archetype was paired with a recommended tequila and suitable cocktail. Folks could quickly and easily identify the perfect gift, while also allowing for a leisurely scroll through editorial content.
I was able to help with the overall concept, define the archetypes, plan and art direct the photo/video shoot. While that was all going on, I solo designed the site/experience.